Intersection Series: How the Private Sector can Effectively Share Life-Saving Information using Communications Research

July 31, 2020, 12:00 pm

Register Now!

On Friday, July 31, 2020, at 12pm Pacific/3pm Eastern, the Dr. Lucy Jones Center in partnership with Unibail Rodamco Westfield (URW) will host a Discussion about How the Private Sector can Effectively Share Life-Saving Information using Research.

During any crisis, communication is required. Yet, communicating risk and safety information isn’t a haphazard approach to sharing. Decades of research into this specialized topic reveals the things to do to avoid making things worse and truly inspiring action. From local business owners to corporate leaders to local officials — all parts of society can lead the way in responding to the crisis with effective communication to elicit the actions required for communities to recover and thrive. 

Dr. Lucy Jones is joined by Dr. Deanna Sellnow, Professor and Assistant Director of the Nicholson School of Communications at the University of Central Florida, to explain how people process information and how communicators can most effectively provide the information needed to have others take the necessary steps for response. What’s at risk is our economy and way of life, and this virtual session will provide the tools, techniques, and underlying science to empower business and local leaders to manage people who are reacting differently to the same risk. 

More details can be found here.